Industry Knowledge

• Fundamentals of the beauty industry
• Color theory & skin tone analysis (MAC Cosmetics standards)

Skincare & Dermatology

• Skin analysis & skincare essentials
• Product knowledge for nourishing cosmetics

Makeup Basics

• Materials & product knowledge for decorative cosmetics
• Facial anatomy & face shape identification
• Style consulting & personality types
• Brush knowledge: usage, cleaning & maintenance

Makeup Techniques

• Flawless base application with various textures (foundation & concealer)
• Enhancing eye shapes with diverse techniques
• Eyeliner application
• Lashes: techniques & styling
• Brow mastery: various eyebrow techniques
• Lip techniques (beauty lips, 3D lips, nude, bold, glossy lips, corrections)
• Blush techniques & placement
• Highlights & shading / shaping facial features
• Contouring & strobing using different products and techniques
• Creating professional face charts

Working as a Professional

• Photography basics (close-up, beauty etc.) & working with photographers
• Client communication, on-set etiquette, dos & don’ts

Starting Your Career

• Starting your freelance business
• What comes after makeup & hairstyling training?
• How to write an invoice
• Must-haves for your professional kit

Make-up Techniques & Signature Looks

• Nude Make-up
• Beauty Make-up (classic / natural)
• Dark Smokey Eye
• Soft Smokey Eye
• Contouring & Strobing Looks
• "Instagram" Make-up
• Cut Crease Technique
• Glass Skin / Glossy Skin
• Arabic-Inspired Make-up Looks
• Eyeliner Techniques
• Lash Application (individuals & strips)
• Editorial Make-up
• Make-up for Advertising Photography
• Catwalk / Runway Make-up
• Trend Looks
• Evening Make-up
• Red Carpet Make-up
• Grooming / Male Make-up
• Brow Block / Concealing Eyebrows
• Bridal Make-up
• Period / Vintage Make-up (Styles of the 1920s, 30s, 40s, …)
• Cultural Make-up Styles
• Make-up for Digital & Film Cameras (HD / Film / Analog Techniques)

What’s Included – and So Much More

• Optional: Professional Make-up Kit valued at over €1,400
• 2-year access to our digital learning platform with video tutorials, presentations, worksheets & more
• Optional live coaching via online sessions
• 1:1 support via email, WhatsApp, phone or video call (optional)
• 5% discount on all future ProAcademy Online bookings
• Exclusive shopping discounts of up to 40% with our partner brands
• Virtual Shopping Day with 40% off at MAC Cosmetics – exclusively for ProAcademy graduates, including Q&A and personal consultation with a MAC Artist
• Access to our PRO Member Group – job placements, assistant opportunities & industry networking
• Become a Junior Make-up Artist with our agency pro artists
• Join our ProAcademy Family – we’ll support you beyond your training with advice on make-up, career and more

Your Final Exam – Theory & Practice Combined

You have the choice: complete your training with or without an exam.
Without an exam, you will receive your certificate as a ‘Make-up Artist’.
With a voluntary final exam, you can secure additional special certificates.

The final examination is divided into two parts: in the theoretical part, you test your knowledge online with a multiple-choice test that shows how well you have mastered the content. In the practical part, you style a specified look and send us meaningful pictures of your results by email. This allows us to ensure that you excel in both theory and practice!

Within two years, you can flexibly decide when to take your exam. Whether you take it after two months or twenty-four months is entirely up to you. This freedom gives you the opportunity to learn at your own pace and prepare yourself optimally.

Upon successful completion of the voluntary final exam, you’ll receive five globally acknowledged certificates that showcase your professional skills:

• Visagist
• Make-up Artist
• Editorial Make-up Artist
• Nude Make-up Artist
• Lip Artist

Perfect to boost your portfolio and impress future clients or employers – worldwide.

If you graduate without taking the final examination, you will receive 1 globally recognised certificate:

• Make-up Artist

Want to get started fully equipped? Choose the course with make-up kit included – featuring a handpicked selection of premium products that leaves nothing to be desired.

The kit includes top-tier brands like MAC Cosmetics, Inglot, Weleda, and pippaMint, giving you everything you need to master all techniques and looks – and step confidently into your first professional jobs.

With a total value of over €1,400, this kit is the perfect companion for your training.