Industry Knowledge

• Fundamentals of the beauty industry
• Color theory & skin tone analysis (MAC Cosmetics standards)

Skincare & Dermatology

• Skin analysis & skincare essentials
• Product knowledge for nourishing cosmetics

Makeup Basics

• Materials & product knowledge for decorative cosmetics
• Facial anatomy & face shape identification
• Style consulting & personality types
• Brush knowledge: usage, cleaning & maintenance

Makeup Techniques

• Flawless base application with various textures (foundation & concealer)
• Enhancing eye shapes with diverse techniques
• Eyeliner application
• Lashes: techniques & styling
• Brow mastery: various eyebrow techniques
• Lip techniques (beauty lips, 3D lips, nude, bold, glossy lips, corrections)
• Blush techniques & placement
• Highlights & shading / shaping facial features
• Contouring & strobing using different products and techniques
• Creating professional face charts

Working as a Professional

• Photography basics (close-up, beauty etc.) & working with photographers
• Client communication, on-set etiquette, dos & don’ts

Starting Your Career

• Starting your freelance business
• What comes after makeup & hairstyling training?
• How to write an invoice
• Must-haves for your professional kit

Make-up Techniques & Signature Looks

• Nude Make-up
• Beauty Make-up (classic / natural)
• Dark Smokey Eye
• Soft Smokey Eye
• Contouring & Strobing Looks
• "Instagram" Make-up
• Cut Crease Technique
• Glass Skin / Glossy Skin
• Arabic-Inspired Make-up Looks
• Eyeliner Techniques
• Lash Application (individuals & strips)
• Editorial Make-up
• Make-up for Advertising Photography
• Catwalk / Runway Make-up
• Trend Looks
• Evening Make-up
• Red Carpet Make-up
• Grooming / Male Make-up
• Brow Block / Concealing Eyebrows
• Bridal Make-up
• Period / Vintage Make-up (Styles of the 1920s, 30s, 40s, …)
• Cultural Make-up Styles
• Make-up for Digital & Film Cameras (HD / Film / Analog Techniques)

What’s Included – and So Much More

• Optional: Professional Make-up Kit valued at over €1,400
• 2-year access to our digital learning platform with video tutorials, presentations, worksheets & more
• Optional live coaching via online sessions
• 1:1 support via email, WhatsApp, phone or video call (optional)
• 5% discount on all future ProAcademy Online bookings
• Exclusive shopping discounts of up to 40% with our partner brands
• Virtual Shopping Day with 40% off at MAC Cosmetics – exclusively for ProAcademy graduates, including Q&A and personal consultation with a MAC Artist
• Access to our PRO Member Group – job placements, assistant opportunities & industry networking
• Become a Junior Make-up Artist with our agency pro artists
• Join our ProAcademy Family – we’ll support you beyond your training with advice on make-up, career and more

Your Final Exam – Theory & Practice Combined

The final exam is divided into two parts:
In the theoretical section, you'll complete an online multiple-choice test to assess how confidently you’ve mastered the course content.
In the practical section, you'll recreate a specified look and submit high-quality photos of your work via email. This way, we ensure you shine both in theory and practice!

You have up to two years to take your exam – whenever you're ready. Whether you complete it after just two months or take the full 24 months, the choice is yours. This flexibility allows you to learn at your own pace and prepare in a way that suits you best.

Upon successful completion, you’ll receive five globally acknowledged certificates that showcase your professional skills:

• Visagist
• Make-up Artist
• Editorial Make-up Artist
• Nude Make-up Artist
• Lip Artist

Perfect to boost your portfolio and impress future clients or employers – worldwide.

Want to get started fully equipped? Choose the course with make-up kit included – featuring a handpicked selection of premium products that leaves nothing to be desired.

The kit includes top-tier brands like MAC Cosmetics, Inglot, Weleda, and pippaMint, giving you everything you need to master all techniques and looks – and step confidently into your first professional jobs.

With a total value of over €1,400, this kit is the perfect companion for your training.